Abdelghani BOUCHAIR
Marketing Manager
Algiers,16
Summary
Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach. Demonstrated record of success in marketing leadership, customer relations and campaign management. Knowledgeable about budget administration, product launches and partnership development. Proficient in Microsoft Office 365. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
19
19
years of professional experience
Work History
Senior Marketing Manager
SETRAM JSC
10.2023 - Current
- Conducted market research to identify new opportunities and target markets.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw 04 yearly projects from concept through completion.
Client Service Manager
SETRAM JSC
10.2021 - 09.2023
- Increased overall sales revenue by 15% annually by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
Marketing Manager
SETRAM JSC
05.2019 - 09.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- 97% annual average performance review,
- 2019, led marketing campaign that increased market share by 15% within on, resulting in revenue increase of $1,2M.
- 2020 -2021, Build and launch action plan and awareness communication campaign against spread of COVID19 pandemic,
Sales Manager
SETRAM JSC
09.2017 - 05.2019
- Developed strong relationships with key clients, ensuring long-term partnerships and repeat business opportunities.
- Introduced process improvements that led to faster resolution times for customer issues without sacrificing quality or attention to detail.
- 98% annual average performance review,
- Implementation of action plan which allowed customer service team to process and respond to 100% complaints on time, and which enable sales team to retain customers at 90% rate.
- Satisfaction survey showed increase in client’s satisfaction of 08%.
Sales Representative
SETRAM JSC
12.2013 - 08.2017
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- 100% annual average performance review,
- Demonstrated high-level analysis and reporting skills, shared innovative ideas and proposals for improvements during workshops and team building, which was rewarded by promotion to position of hierarchical responsibility superior.
Marketing Coordinator
National Agency for Housing Improvement and Development
05.2011 - 05.2013
- 95% annual average performance review,
- Coordinated and carried out marketing plan, which resulted achievement of 100% sales targets, contributed to increased revenue per 2%, or $0.5M.
Treasury Manager
Private Medical Clinic
04.2009 - 01.2010
- Mitigated risk by implementing internal controls and safeguards for revenues and expenditures.
- Prepared corporate fiscal and business plans to help strategically direct business operations and strengthen controls.
- Successfully maintained cash register with minimal deviations, reflecting high precision in financial management.
- Managed team of 12 cashiers, achieving strong operational performance and excellent customer service.
Technical Sales Representative
MECATOP JSC
07.2006 - 12.2008
- Conducted market research to identify customer needs and preferences.
- Resolved average 60 customer issues per month through active communication and dedicated research skills.
- 90% annual average performance review,
- Increase customer portfolio by 80 new clients, which generated income of $0.5M. over 06 months.
Education
MBA - Minancial Management
High School of Management
Paris, France03.2018
Bachelor of Science - Marketing
Mentouri University
Constantine, Algeria06.2004
Skills
- Advanced Brand Management, and Product Marketing
- Advanced Excel and XLSTAT tools,
- Mastery 365 Office tools,
- Advanced AI tools Mastering
- Advanced SEO Optimization and ERP Systems
- Mastery of quality management systems and KPIs according to ISO 9001-2015
- Knowledge of Financial forecasting,
- Mastery Budget management,
- Advanced data visualization using software and AI tools
- Familiarity with human resources information systems for data management and reporting
- Confirmed Interpersonal skills, Adaptability, Trustworthiness,
- Team player and cross-functional team leadership,
- Natural creativity, passion for research, and marketing strategy development
- Strong ability to adapt, and build relationships to establish lasting Stakeholder commitment
Languages
English
Upper intermediate
B2
French
Advanced
C1
Arabic
Proficient
C2
Other Roles
- Member of the Management Committee of the operational unit of the city of Sidi-Bel-Abbès (2021-2023)
- Permanent member of the project team responsible for the pre-operation and commissioning of new operational units (2017-2024)
- Commercial process pilot, which involves the creation of work procedures, operating methods and monitoring of performance and quality
- Creation, validation of internal training materials for sales and customer service professions
- Master trainer of commercial and customer service trainers
Continuous Learning
- Solving problems with Creative and critical Thinking, IBM, 02/2024
- Connected Leadership, Yale University, 02/2024
- Organizational behavior, Macquarie University, 02/2024
Other Extra Paid Work
Course facilitator: “Fundamental Marketing” and “Strategic Marketing” for the benefit of first year cycle student’s Commercial techniques within different private professional training institutes
Volunteer Experience
- Volunteer Teacher in a literacy program for senior people (2006-2017)
- Volunteer with the Subul-Al-Khairat Association team to help low-income families (2018-2024)
Quote
I never go into a place without knowing how to get out.
Abdelghani BOUCHAIR
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Marketing Manager
SETRAM JSC
10.2023 - Current
Client Service Manager
SETRAM JSC
10.2021 - 09.2023
Marketing Manager
SETRAM JSC
05.2019 - 09.2021
Sales Manager
SETRAM JSC
09.2017 - 05.2019
Sales Representative
SETRAM JSC
12.2013 - 08.2017
Marketing Coordinator
National Agency for Housing Improvement and Development
05.2011 - 05.2013
Treasury Manager
Private Medical Clinic
04.2009 - 01.2010
Technical Sales Representative
MECATOP JSC
07.2006 - 12.2008
MBA - Minancial Management
High School of Management
Bachelor of Science - Marketing
Mentouri University
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