Akrame-Amine DRIDI

• Conducted strategic analyses on topics including France's stance on Brexit and the impact of Huawei's 5G technology in the French market.
• Completed Harvard ChinaX courses focusing on global geopolitical dynamics.
• Proficient in C, Python, SQL, and JavaScript through completion of Harvard CS50 courses.
• Earned IBM Data Analyst Certification, demonstrating expertise in Excel, SQL, Numpy, Matplotlib, and Pandas.
• Currently pursuing META - Facebook Front-End & Back-End Certification in HTML, CSS, JavaScript, and React.
• Equipped to offer strategic leadership in PR management, combining international perspective, strategic analysis skills, and data analytics proficiency.
• Capable of crafting compelling narratives, navigating complex geopolitical landscapes, and leveraging data-driven insights for impactful PR initiatives.

• Managed Audrey Azoulay's campaign for Director-General of UNESCO as PR Manager, part of a three-person task force.
• Produced, managed, and edited the official campaign site, Twitter content, and political platform (candidate file).
• Consulted with advertising agencies to arrange promotional campaigns in various types of media.
• Coordinated and managed sponsorships and sponsorship activation.

• Identified and analyzed investment opportunities in the European market.
• Implemented targeted communication campaigns towards mainland Chinese clients with the development of ATL & BTL marketing platforms dedicated to each investment program.
• Led presentation meetings with potential investors focusing on the legal environment of investment programs in real estate.
• Conducted Q&A sessions in French/English/Chinese for clients and partners. Assisting clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.

Markets managed: France, Spain, Portugal, Greece, and Cyprus.

• Project manager of advertising campaigns for Renault (ATL & BTL).
• Managed advertising campaigns for various Renault products including Twingo (LS Initiale and Miss Sixty), Modus, Clio, Kangoo, Scénic & The Raving Rabbids (2010 and 2011), Laguna LS Bose, Koleos, Renault Dezir, Brand Identity, Rugby XV de France Partnership, and Head of the Renault ZE section (electric vehicles) on www.MyTF1.fr.
• Set the annual advertising strategy for Renault, developed creative briefs, coordinated production phases between the client and the agency, monitored budgets, and conducted weekly market research.

Achieved an overall productivity score of 97.3/100.

Received awards including:

• Best French Digital Campaign 2011 for Scenic & The Raving Rabbids.
• EFFIE Awards 2010 (best profit-making campaign in car-manufacturing) for Scenic & The Raving Rabbids.
• Writer and director of the campaign for Renault Road Safety broadcasted on Direct 8.
• Led a communication crisis project aimed at saving the Renault Laguna amidst declining sales due to competition and the looming threat of factory closure.

• Conducted competitive intelligence, strategic planning, benchmarking, and press reviews (Société Générale crisis communication) for brands including General Mills (Green Giant, Old El Paso, Wenchai Ferry), Pampers, Ariel, Toyota, GDF-Suez, BEL (Laughing Cow, Kiri), and Total Africa.
• Prospected on budgets like Nouvelles Frontières, La Poste, CNP contested by the agency (market opportunities, untapped credos, trends).
• Cultivated strong relationships with key stakeholders to facilitate collaboration and optimize outcomes.
• Managed international relations with other agencies in the S&S network and acted as a privileged intermediary for S&S United Kingdom.

• Conducted competitive intelligence, prospecting for new clients, media buying, and production quoting for clients including Bordeaux Airport, Bordeaux Casino, Hummer, and St-Honoré Paris (watches).
• Increased revenue by identifying new market opportunities and implementing targeted marketing strategies. Build new connections and nurture relationships.
• Organized a two-day photoshoot for the 2008 campaign of St Honoré - Paris collection featuring Paul Belmondo.
• Managed a regional-scale campaign for TER Aquitaine (street marketing for the new Izy Air 12-25 card).