As a visionary business leader and strategic executive, I have built a career spanning over a decade across multiple industries, including telecommunications, hospitality, business development, and startup incubation. With a strong foundation in strategic leadership, financial management, and operational excellence, I have successfully led organizations, optimized performance, and driven sustainable growth in highly competitive markets.
Currently serving as Chief Executive Officer (CEO) at SARL MEGACOOLING ALGERIA, I specialize in delivering mission-critical air conditioning solutions for the telecommunications sector, ensuring operational resilience for mobile networks, data centers, and infrastructure. My expertise extends to business development, market expansion, and digital transformation, positioning companies for long-term success.
Beyond my corporate leadership, I am a serial entrepreneur and ecosystem builder, having co-founded NaqlTech, Algeria’s first startup incubator dedicated to transport and mobility, and led high-impact business ventures across Dubai, Algeria, and beyond. With a proven track record in negotiation, strategic partnerships, and executive management, I am passionate about fostering innovation, accelerating growth, and creating impactful business transformations.
Promoted to Chief Executive Officer (CEO) in December 2022, I have taken on the responsibility of leading the company’s overall strategy, optimizing performance, and driving sustainable growth. With expertise in financial management, team leadership, and business development, my mission is to steer the organization towards operational excellence and long-term success.
📊 Key Responsibilities & Achievements:
✅ Strategic Business Leadership – Defined and implemented a visionary strategy aligned with the company’s growth and innovation objectives.
✅ Financial Management & Profitability – Oversaw budgeting, investments, and financial performance to maximize profitability and ensure long-term sustainability.
✅ Operational Efficiency & Optimization – Continuously improved internal processes and organizational performance through innovation and efficiency-driven initiatives.
✅ Team Leadership & Management – Led executive teams and operational departments, fostering a high-performance culture and employee engagement.
✅ Business Development & Expansion – Identified and leveraged new growth opportunities, strengthened partnerships, and expanded market share.
✅ Customer Experience & Satisfaction – Established high-quality service standards to enhance customer satisfaction and brand loyalty.
✅ Compliance & Risk Management – Ensured full regulatory compliance, contract management, and industry best practices to mitigate risks.
✅ Innovation & Digital Transformation – Implemented cutting-edge technologies and modernized business operations to boost productivity and competitiveness.
📩 Open to networking, strategic partnerships, and high-level business collaborations.
In partnership with key industry leaders, I co-founded NaqlTech, the first startup incubator in Algeria dedicated to the transport and mobility sector. As Director of the Incubator, I was responsible for program development, startup acceleration, and strategic follow-up, ensuring the successful growth of innovative transport solutions.
🚀 Key Responsibilities & Achievements:
✅ Incubation & Acceleration Program Design – Developed and implemented structured programs to support early-stage startups, from ideation to market launch.
✅ Mentorship & Business Support – Provided strategic guidance, operational support, and business development coaching to entrepreneurs in the mobility sector.
✅ Investment & Partnership Development – Built a strong network of investors, industry experts, and government stakeholders to create funding and collaboration opportunities.
✅ Market & Regulatory Expertise – Assisted startups in navigating market challenges, regulatory frameworks, and industry disruptions in the transport sector.
✅ Innovation & Technology Integration – Encouraged the use of emerging technologies (IoT, AI, smart logistics) to drive efficiency and sustainability in mobility solutions.
✅ Community Building & Ecosystem Development – Fostered a collaborative ecosystem for startups, corporates, and policymakers to exchange knowledge and accelerate industry transformation.
With a vision to revolutionize transport through entrepreneurship and innovation, NaqlTech has become a pioneering platform for mobility-focused startups in Algeria, contributing to the digital transformation of the transport sector.
📩 Open to partnerships, collaborations, and investment opportunities in mobility, logistics, and startup ecosystems.
As COO, I was at the heart of strategic execution — steering operations, boosting financial performance, and accelerating business growth. My leadership style blends sharp operational insight with a relentless drive for efficiency and cross-functional synergy. The result? Tangible growth, solid profitability, and a culture of excellence across every department.
📊 Key Responsibilities & Achievements:
✅ Strategic Performance & Financial Oversight – Ensured financial targets and operational KPIs were met across all departments, aligning with corporate objectives.
✅ Operational Process Optimization – Reviewed and refined working practices to enhance productivity, streamline workflows, and introduce innovative solutions where necessary.
✅ Compliance & Safety Regulations – Ensured full adherence to safety standards and regulatory requirements, mitigating risks and fostering a safe working environment.
✅ Employee Engagement & Training – Led initiatives to motivate teams, enhance skill development, and drive a high-performance culture through training programs and leadership coaching.
✅ Mission-Driven Operations – Guaranteed that all business activities and decisions aligned with the company’s vision, mission, and core values.
✅ Customer Satisfaction & Service Excellence – Investigated customer experience insights, resolved issues, and developed strategies to enhance service delivery and client satisfaction.
✅ Executive Collaboration & Team Leadership – Worked closely with department heads and senior management to optimize staff performance and operational efficiency.
✅ Revenue Growth & Profitability – Implemented strategic initiatives to increase revenue, maximize profitability, and improve overall business performance.
✅ Legal & Compliance Management – Partnered with legal teams to navigate contracts, regulatory compliance, and risk mitigation.
✅ Asset & Equipment Oversight – Reviewed, approved, and optimized equipment investments, ensuring operational efficiency and cost-effectiveness.
As Division CFO, I drove financial strategy at the core of the business — combining insight, precision, and operational leadership. I oversaw not only financial planning and performance optimization, but also all administrative, legal, fiscal, and parafiscal matters. My role was to ensure full compliance, financial stability, and sustainable, scalable growth — turning complexity into clarity and results.
📊 Key Responsibilities & Achievements:
✅ Financial Strategy & Planning – Developed and implemented financial strategies to align with the company’s growth objectives and ensure financial health.
✅ Budgeting & Cost Optimization – Led the budget planning, forecasting, and cost control processes, optimizing resources to enhance profitability and operational efficiency.
✅ Revenue Growth & Financial Analysis – Conducted in-depth financial analysis to identify revenue opportunities, minimize risks, and drive informed decision-making.
✅ Risk Management & Compliance – Ensured compliance with financial regulations, internal controls, and risk mitigation policies to safeguard company assets.
✅ Cross-Functional Leadership – Collaborated with executive teams, department heads, and operational managers to align financial goals with overall business strategy.
✅ Investment & Cash Flow Management – Oversaw capital investments, financial forecasting, and liquidity management to ensure sustainable growth and operational flexibility.
✅ Reporting to Executive Leadership – Provided strategic financial insights to the CEO and Board of Directors, delivering accurate financial reports and recommendations.
With a strong acumen in financial strategy, business performance optimization, and leadership, I am committed to driving financial success and long-term value creation.
📩 Open to networking, financial & Admin consultancy, and strategic collaborations.
💼 With a strong track record supporting international hotel brands in Algeria, I’ve brought my expertise as a consultant to several marketing and communications firms — bridging strategy and execution. From selecting the right hotel partners and negotiating pricing to overseeing operations, coordination, and billing, I’ve ensured flawless end-to-end delivery on high-impact projects. I also designed and led customized training programs for sales task forces — including teams from Huawei and major hotels — empowering commercial teams to elevate performance, sharpen client engagement, and drive measurable results.
🚀 Over the years, I have led and contributed to major projects, including:
✅ Fikra Conference.
✅ SIEHA - Special Tourism Fair.
✅ AFRAVIH.
✅ Team-building events for OTAs.
✅ Broadcasting of the UEFA Champions League.
My ability to manage high-impact events and coordinate across multiple stakeholders has strengthened my proficiency in the hospitality and events sector. Always open to new challenges and opportunities to create meaningful experiences!
With a strong background in sales, marketing, and operations management in the hospitality industry, I have successfully led commercial and marketing strategies for a 112-room hotel featuring:
🏨 2 restaurants, 1 bar, banqueting facilities, room service, mini-bar, and a full-service SPA..
📊 Key Responsibilities & Achievements:
✅ Revenue & Budget Optimization – Conducted in-depth analysis of F&B and accommodation revenue, ensuring budget alignment and profitability growth.
✅ Sales & Business Development – Supervised and coached Assistant Sales Managers, Sales Executives, and Banqueting Managers to drive sales performance.
✅ Marketing & Brand Positioning – Led all marketing initiatives, strengthening brand visibility, customer engagement, and market competitiveness.
✅ Social Media & Digital Strategy – Oversaw content creation and digital campaigns to enhance customer reach and loyalty.
✅ Operations & Client Experience – Coordinated closely with operational teams to ensure seamless guest experiences and service excellence.
✅ Team Development & Training – Identified training needs and implemented skill-enhancement programs to elevate team performance.
✅ Executive Leadership – Reported directly to the General Manager, advising on key strategic decisions to enhance revenue streams and guest satisfaction.
My expertise lies in strategic growth, revenue optimization, and brand positioning within the hospitality industry. Passionate about delivering results-driven strategies, I continuously seek new opportunities to elevate business performance and guest experiences.
📩 Open to networking, collaborations, and new challenges in the hospitality, tourism, and business development sectors.
💼 As Deputy Sales Manager of a 333-room flagship hotel, I was instrumental in accelerating sales performance, driving revenue growth, and elevating operational standards across a full-service property. The hotel featured 3 restaurants, a bar, extensive banqueting facilities, 24/7 room service, in-room mini-bars, and a swimming pool — a dynamic hospitality environment where I aligned commercial strategy with guest experience to maximize profitability.
📊 Key Responsibilities & Achievements:
✅ Sales Team Leadership – Supervised and mentored a team of 11 sales professionals, including 3 Sales Executives, 1 Banqueting Manager, 1 Booking Manager, 4 Booking Agents, 1 Sales Coordinator, and 1 VIP Groups Sales Manager.
✅ Revenue & Budget Management – Conducted thorough analysis of F&B revenue and accommodation budgets to optimize profitability.
✅ Strategic Sales Execution – Implemented Sofitel’s procedures and sales standards, ensuring consistent performance and brand excellence.
✅ Event & Leisure Management – Led and coordinated leisure events, maximizing guest engagement and revenue opportunities.
✅ Social Media & Digital Marketing – Managed social media presence to enhance brand visibility, drive bookings, and engage key market segments.
✅ Executive Reporting – Reported directly to the Sales Manager, providing strategic insights and recommendations to boost sales efficiency and market positioning.
With a deep understanding of sales strategies, hospitality standards, and customer engagement, I am committed to driving business growth, optimizing guest experiences, and elevating brand positioning.
📩 Open to industry networking, partnerships, and growth opportunities in the hospitality, tourism, and business development sectors.
As a Public Affairs Specialist and Special Assistant to the Public Affairs Officer at the U.S. Embassy in Algeria, I played a key role in public diplomacy operations, intergovernmental coordination, and strategic communication. My position required managing high-level tasks across multiple domains, including media relations, cultural affairs, and public engagement initiatives.
📊 Key Responsibilities & Achievements:
✅ Operations & Strategic Coordination – Managed the day-to-day operations of the Public Diplomacy Department, ensuring efficiency across all programs.
✅ Government Relations – Served as a liaison between the Ministry of Foreign Affairs and the Embassy’s Front Office, facilitating diplomatic coordination and high-level communications.
✅ Human Resources & Facility Management – Oversaw HR issues and facility operations, ensuring smooth workflow and compliance with embassy protocols.
✅ Educational & Public Diplomacy Programs – Led key educational initiatives, handling budget management, public relations, and outreach efforts to enhance cultural exchange and bilateral cooperation.
✅ Special Assistant to the Public Affairs Officer – Provided direct support to the Public Affairs Officer, who was also the Second Secretary to the Ambassador. Assisted in the management of the Public Affairs, Cultural Affairs, and Media Offices, supporting high-profile diplomatic and public engagement strategies.
With a strong foundation in public diplomacy, government relations, and strategic communications, I thrive in fast-paced, high-stakes environments requiring diplomatic sensitivity and operational excellence.
📩 Open to networking and exploring new opportunities in international affairs, communications, and public relations.
As a Sales Representative for Accor Group, I was responsible for driving sales growth, managing client relationships, and optimizing revenue for the Mercure & Sofitel brands. My role required a deep understanding of the luxury hospitality sector, as well as expertise in business development, negotiation, and market positioning.
📊 Key Responsibilities & Achievements:
✅ B2B & B2C Sales Strategy – Developed and executed sales strategies to maximize revenue across key market segments.
✅ Client Relationship Management – Built and nurtured strong relationships with corporate clients, travel agencies, and event organizers to enhance brand loyalty and secure long-term partnerships.
✅ Negotiation & Contracting – Managed pricing negotiations and contract agreements to ensure competitive positioning while maintaining profitability.
✅ Revenue Optimization – Identified new business opportunities and implemented targeted sales initiatives to drive occupancy rates, F&B revenue, and MICE (Meetings, Incentives, Conferences & Events) bookings.
✅ Market Analysis & Competitive Intelligence – Monitored market trends and competitors' activities to adjust sales tactics and maximize business opportunities.
✅ Collaboration with Operational Teams – Worked closely with hotel management, F&B teams, and event planning departments to ensure seamless guest experiences and service excellence.
With a proven ability to generate revenue, enhance client satisfaction, and develop strategic sales plans, I am passionate about creating tailored solutions that drive business success in the hospitality industry.
📩 Always open to new business opportunities and professional networking in hospitality, tourism, and business development.
Deeply committed to social impact and leadership, I proudly serve as President of Rotary Club Algeria and Assistant District Governor for District 9010 within Rotary International. I thrive on purpose-driven work that empowers communities and builds human connections — values that resonate deeply with the mission of Heetch.
Passionate about culture, gastronomy, and the arts, I’m an avid traveler and curious mind, always seeking new perspectives, flavors, and stories. I also maintain a healthy lifestyle through regular sports, balancing mental resilience with physical energy.
Whether leading teams, launching initiatives, or exploring the world, I bring curiosity, empathy, and a drive to create meaningful impact — both in business and in life.
Entrepreneurial Engagement & Startup Support.
Between 2020 and 2022, I co-led a two-year incubation program in partnership with NaqlTech, dedicated to empowering startups in the fields of mobility and transport innovation. This initiative provided early-stage entrepreneurs with strategic guidance, operational support, and access to industry expertise — accelerating their journey from concept to scalable business.
In 2016 and 2017, I also contributed as a business coach for Injaz El Djazair, mentoring young talents on entrepreneurship, business modeling, and leadership development. These experiences reflect my long-standing commitment to nurturing the next generation of changemakers and fostering innovation-driven ecosystems.