Mouloud Belgacem
Deputy General Manager
BEO
Summary
As a highly accomplished Deputy General Manager, Co-Founder, and Marketing Director, I bring over 15 years of experience in driving growth and leading successful marketing strategies for major international footwear brands. My expertise spans across brand content, social media marketing, e-commerce, and public relations, with a strong track record of building brands, launching marketing campaigns, and overseeing multi-disciplinary teams.
Overview
22
22
years of professional experience
2017
2017
years of post-secondary education
2
2
Certifications
Work History
Deputy General Manager & Co-Founder
PROSTEP
01.2017 - Current
- Articulated and implemented the company’s overarching strategic vision, ensuring cohesive alignment across all departments, driving sustained growth and operational excellence
- Spearheaded a high-performing team of over 150 professionals, overseeing talent acquisition, training programs, and employee retention initiatives to foster a culture of continuous development
- Directed day-to-day operations across human resources, finance, and marketing functions, optimizing processes to enhance efficiency and productivity across all areas of the business
- Administered budgets, resource allocation, and financial flows, ensuring the organization’s financial stability while consistently meeting established fiscal targets
- Managed complex international distribution agreements, forged strategic partnerships, and negotiated advantageous terms with leading global brands, enhancing the company’s market positioning
- Drove a 200% increase in sales over a span of seven years and played a pivotal role in the expansion of the company, facilitating the opening of 15 new retail outlets
Marketing Director
PROSTEP
01.2017 - Current
- Spearheaded the marketing strategy for the successful launch and growth of four international footwear brands (Skechers, Rockport, HI-TEC, Adrun) in Algeria, significantly expanding brand presence and market share
- Developed and executed integrated brand content strategies, managing end-to-end production of both digital and traditional marketing assets to ensure brand consistency and engagement
- Led the creation and implementation of targeted digital marketing campaigns, focusing on customer acquisition, building brand awareness, and driving social media interaction, leading to substantial engagement growth
- Co-founded and developed Stepmode, a leading national shoe distributor, through strategic vision and planning
- Launched a successful Co-branding campaign with Stepmode, Techno stationary, and Yassir 'Back to School': Increased sales by 35% (August/September 2022 vs
- August/September 2021)
- Gained +20K followers across Instagram and Facebook
Brand Content & Social Media Marketing
PROSTEP
01.2017 - Current
- Led the creation and execution of brand content strategies, overseeing the end-to-end production of digital and traditional marketing assets, ensuring they reflect brand consistency and resonate with target audiences
- Managed the production of photo shoots, video content, and graphic design for diverse marketing campaigns, ensuring high-quality, on-brand visuals
- Developed and executed social media strategies, optimizing engagement and brand awareness across platforms like Instagram, Facebook, and TikTok
- Led paid social media campaigns, enhancing reach, engagement, and conversions
- Increased social media followers by 35% year-over-year through innovative content creation, partnerships, and promotions
- Established and nurtured strategic relationships with key influencers, media outlets, and celebrities to boost brand visibility and secure valuable media coverage
- Collaborated with cross-functional teams to design and improve e-commerce platforms, increasing online traffic and sales
Public Relations, Event Marketing & Influencer Marketing
PROSTEP
01.2017 - Current
- Organized and managed large-scale marketing events, including product launches, media briefings, and press conferences, involving influencer partnerships and celebrity endorsements to generate buzz and elevate brand awareness
- Independently wrote press releases, media pitches, and key messaging, ensuring positive brand positioning and media coverage
- Led and executed PR campaigns, achieving media placements and ensuring alignment with brand values
E-commerce Strategy
PROSTEP
01.2017 - Current
- Launched and managed the stepmode.dz website, improving site functionality, design, and user experience to boost online sales and customer satisfaction
- Optimized e-commerce operations, ensuring a smooth customer journey from product discovery to order completion, resulting in increased conversion rates
Marketing Manager for Skechers, Lotto, and Footlandstore Brands
Sarl Tradifoot
01.2015 - 01.2017
- Led the development and execution of go-to-market strategies for Skechers, Lotto, and Footlandstore brands, ensuring alignment with broader business goals and adapting to evolving market trends
- Worked closely with Skechers USA and Lotto teams to manage marketing materials, strategic plans, brand guidelines, and performance reporting
- Conducted thorough market research to extract actionable consumer insights, track industry trends, and assess competitor strategies to guide marketing initiatives
- Orchestrated comprehensive marketing campaigns across multiple channels, including events, press relations, street marketing, urban advertising, sponsorships, and trade fairs
- Worked in tandem with sales and retail teams to ensure the seamless alignment of marketing strategies with overarching business objectives
- Played a key role in curating product assortments that aligned with both merchandising guidelines and consumer preferences
- Directed the product selection and curation process for Skechers stores, ensuring offerings reflected market demand and trends
- Devised and implemented effective pricing strategies, discounting approaches, and promotions to boost sales and increase market penetration
- Led, mentored, and managed the marketing and sales teams, ensuring high performance and the successful execution of marketing initiatives
- Compiled and analyzed monthly marketing reports, reviewed KPIs, and implemented ongoing optimization strategies to improve performance
- Successfully launched Skechers in Algeria, increasing sales from 100K to 250K pairs in just two years
- Drove brand expansion by overseeing the opening of 20 new stores, significantly boosting market presence and market share
Human Resources & General Administration Manager
Sarl Tradifoot
01.2015 - 01.2017
- Oversaw HR policies and procedures, ensuring compliance and smooth departmental operations
Consultant
Audit and Consulting Firm BCFA
01.2010 - 12.2010
- Provided financial consulting and accounting services, helping businesses optimize financial processes and reporting
Quality Manager
ERC EPE (Enterprise for Recovery and Treatment of Ferrous and Non-Ferrous Waste)
01.2006 - 12.2007
- Implemented ISO 9001/2000 guidelines for the Quality Management System (QMS)
Mission Officer
EPE ECOTEC
01.2003 - 12.2005
- Managed general administration and payroll, contributing to office operations
Education
MBA - Marketing & Advertising
ESG Paris INISCOM
Filmmaking Certificate - undefined
MIQAT Media School
DESS - Marketing
Algerian Chamber of Commerce and Industry
BTS - Marketing
Algerian Chamber of Commerce and Industry
Skills
Microsoft Office
Certification
Google Analytics
Driver License
Category B
Personal Information
- Date of Birth: 02/02/72
- Nationality: Algerian
Timeline
Deputy General Manager & Co-Founder
PROSTEP
01.2017 - Current
Marketing Director
PROSTEP
01.2017 - Current
Brand Content & Social Media Marketing
PROSTEP
01.2017 - Current
Public Relations, Event Marketing & Influencer Marketing
PROSTEP
01.2017 - Current
E-commerce Strategy
PROSTEP
01.2017 - Current
Marketing Manager for Skechers, Lotto, and Footlandstore Brands
Sarl Tradifoot
01.2015 - 01.2017
Human Resources & General Administration Manager
Sarl Tradifoot
01.2015 - 01.2017
Consultant
Audit and Consulting Firm BCFA
01.2010 - 12.2010
Quality Manager
ERC EPE (Enterprise for Recovery and Treatment of Ferrous and Non-Ferrous Waste)
01.2006 - 12.2007
Mission Officer
EPE ECOTEC
01.2003 - 12.2005
Filmmaking Certificate - undefined
MIQAT Media School
DESS - Marketing
Algerian Chamber of Commerce and Industry
BTS - Marketing
Algerian Chamber of Commerce and Industry
MBA - Marketing & Advertising
ESG Paris INISCOM
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