Mouloud Belgacem
Deputy General Manager
BEO
Summary
As a highly accomplished Deputy General Manager, Co-Founder, and Marketing Director, I bring over 15 years of experience in driving growth and leading successful marketing strategies for major international footwear brands. My expertise spans across brand content, social media marketing, e-commerce, and public relations, with a strong track record of building brands, launching marketing campaigns, and overseeing multi-disciplinary teams.
Overview
22
22
years of professional experience
2017
2017
years of post-secondary education
2
2
Certifications
Work History
Deputy General Manager & Co-Founder
PROSTEP
01.2017 - Current
- Articulated and implemented the company’s overarching strategic vision, ensuring cohesive alignment across all departments, driving sustained growth and operational excellence
- Spearheaded a high-performing team of over 150 professionals, overseeing talent acquisition, training programs, and employee retention initiatives to foster a culture of continuous development
- Directed day-to-day operations across human resources, finance, and marketing functions, optimizing processes to enhance efficiency and productivity across all areas of the business
- Administered budgets, resource allocation, and financial flows, ensuring the organization’s financial stability while consistently meeting established fiscal targets
- Managed complex international distribution agreements, forged strategic partnerships, and negotiated advantageous terms with leading global brands, enhancing the company’s market positioning
- Drove a 200% increase in sales over a span of seven years and played a pivotal role in the expansion of the company, facilitating the opening of 15 new retail outlets
Marketing Director
PROSTEP
01.2017 - Current
- Spearheaded the marketing strategy for the successful launch and growth of four international footwear brands (Skechers, Rockport, HI-TEC, Adrun) in Algeria, significantly expanding brand presence and market share
- Developed and executed integrated brand content strategies, managing end-to-end production of both digital and traditional marketing assets to ensure brand consistency and engagement
- Led the creation and implementation of targeted digital marketing campaigns, focusing on customer acquisition, building brand awareness, and driving social media interaction, leading to substantial engagement growth
- Co-founded and developed Stepmode, a leading national shoe distributor, through strategic vision and planning
- Launched a successful Co-branding campaign with Stepmode, Techno stationary, and Yassir 'Back to School': Increased sales by 35% (August/September 2022 vs
- August/September 2021)
- Gained +20K followers across Instagram and Facebook
Brand Content & Social Media Marketing
PROSTEP
01.2017 - Current
- Led the creation and execution of brand content strategies, overseeing the end-to-end production of digital and traditional marketing assets, ensuring they reflect brand consistency and resonate with target audiences
- Managed the production of photo shoots, video content, and graphic design for diverse marketing campaigns, ensuring high-quality, on-brand visuals
- Developed and executed social media strategies, optimizing engagement and brand awareness across platforms like Instagram, Facebook, and TikTok
- Led paid social media campaigns, enhancing reach, engagement, and conversions
- Increased social media followers by 35% year-over-year through innovative content creation, partnerships, and promotions
- Established and nurtured strategic relationships with key influencers, media outlets, and celebrities to boost brand visibility and secure valuable media coverage
- Collaborated with cross-functional teams to design and improve e-commerce platforms, increasing online traffic and sales
Public Relations, Event Marketing & Influencer Marketing
PROSTEP
01.2017 - Current
- Organized and managed large-scale marketing events, including product launches, media briefings, and press conferences, involving influencer partnerships and celebrity endorsements to generate buzz and elevate brand awareness
- Independently wrote press releases, media pitches, and key messaging, ensuring positive brand positioning and media coverage
- Led and executed PR campaigns, achieving media placements and ensuring alignment with brand values
E-commerce Strategy
PROSTEP
01.2017 - Current
- Launched and managed the stepmode.dz website, improving site functionality, design, and user experience to boost online sales and customer satisfaction
- Optimized e-commerce operations, ensuring a smooth customer journey from product discovery to order completion, resulting in increased conversion rates
Marketing Manager for Skechers, Lotto, and Footlandstore Brands
Sarl Tradifoot
01.2015 - 01.2017
- Led the development and execution of go-to-market strategies for Skechers, Lotto, and Footlandstore brands, ensuring alignment with broader business goals and adapting to evolving market trends
- Worked closely with Skechers USA and Lotto teams to manage marketing materials, strategic plans, brand guidelines, and performance reporting
- Conducted thorough market research to extract actionable consumer insights, track industry trends, and assess competitor strategies to guide marketing initiatives
- Orchestrated comprehensive marketing campaigns across multiple channels, including events, press relations, street marketing, urban advertising, sponsorships, and trade fairs
- Worked in tandem with sales and retail teams to ensure the seamless alignment of marketing strategies with overarching business objectives
- Played a key role in curating product assortments that aligned with both merchandising guidelines and consumer preferences
- Directed the product selection and curation process for Skechers stores, ensuring offerings reflected market demand and trends
- Devised and implemented effective pricing strategies, discounting approaches, and promotions to boost sales and increase market penetration
- Led, mentored, and managed the marketing and sales teams, ensuring high performance and the successful execution of marketing initiatives
- Compiled and analyzed monthly marketing reports, reviewed KPIs, and implemented ongoing optimization strategies to improve performance
- Successfully launched Skechers in Algeria, increasing sales from 100K to 250K pairs in just two years
- Drove brand expansion by overseeing the opening of 20 new stores, significantly boosting market presence and market share
Human Resources & General Administration Manager
Sarl Tradifoot
01.2015 - 01.2017
- Oversaw HR policies and procedures, ensuring compliance and smooth departmental operations
Consultant
Audit and Consulting Firm BCFA
01.2010 - 12.2010
- Provided financial consulting and accounting services, helping businesses optimize financial processes and reporting
Quality Manager
ERC EPE (Enterprise for Recovery and Treatment of Ferrous and Non-Ferrous Waste)
01.2006 - 12.2007
- Implemented ISO 9001/2000 guidelines for the Quality Management System (QMS)
Mission Officer
EPE ECOTEC
01.2003 - 12.2005
- Managed general administration and payroll, contributing to office operations
Education
MBA - Marketing & Advertising
ESG Paris INISCOM
Filmmaking Certificate - undefined
MIQAT Media School
DESS - Marketing
Algerian Chamber of Commerce and Industry
BTS - Marketing
Algerian Chamber of Commerce and Industry
Skills
Microsoft Office
ERP systems
Intelix
CEGID
market research software
Sphinx
payroll software
PC Paie
social media management tools
Hootsuite
Corporate communications
Organizational development
Staff training and development
Project management
Leadership and team building
Strategic planning
Certification
Google Analytics
Driver License
Category B
Personal Information
- Date of Birth: 02/02/72
- Nationality: Algerian
Timeline
Deputy General Manager & Co-Founder
PROSTEP
01.2017 - Current
Marketing Director
PROSTEP
01.2017 - Current
Brand Content & Social Media Marketing
PROSTEP
01.2017 - Current
Public Relations, Event Marketing & Influencer Marketing
PROSTEP
01.2017 - Current
E-commerce Strategy
PROSTEP
01.2017 - Current
Marketing Manager for Skechers, Lotto, and Footlandstore Brands
Sarl Tradifoot
01.2015 - 01.2017
Human Resources & General Administration Manager
Sarl Tradifoot
01.2015 - 01.2017
Consultant
Audit and Consulting Firm BCFA
01.2010 - 12.2010
Quality Manager
ERC EPE (Enterprise for Recovery and Treatment of Ferrous and Non-Ferrous Waste)
01.2006 - 12.2007
Mission Officer
EPE ECOTEC
01.2003 - 12.2005
Filmmaking Certificate - undefined
MIQAT Media School
DESS - Marketing
Algerian Chamber of Commerce and Industry
BTS - Marketing
Algerian Chamber of Commerce and Industry
MBA - Marketing & Advertising
ESG Paris INISCOM