Summary
Overview
Work History
Education
Skills
Certification
Driver License
Personal Information
Timeline
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Mouloud Belgacem

Mouloud Belgacem

Deputy General Manager
BEO

Summary

As a highly accomplished Deputy General Manager, Co-Founder, and Marketing Director, I bring over 15 years of experience in driving growth and leading successful marketing strategies for major international footwear brands. My expertise spans across brand content, social media marketing, e-commerce, and public relations, with a strong track record of building brands, launching marketing campaigns, and overseeing multi-disciplinary teams.

Overview

22
22
years of professional experience
2017
2017
years of post-secondary education
2
2
Certifications

Work History

Deputy General Manager & Co-Founder

PROSTEP
01.2017 - Current
  • Articulated and implemented the company’s overarching strategic vision, ensuring cohesive alignment across all departments, driving sustained growth and operational excellence
  • Spearheaded a high-performing team of over 150 professionals, overseeing talent acquisition, training programs, and employee retention initiatives to foster a culture of continuous development
  • Directed day-to-day operations across human resources, finance, and marketing functions, optimizing processes to enhance efficiency and productivity across all areas of the business
  • Administered budgets, resource allocation, and financial flows, ensuring the organization’s financial stability while consistently meeting established fiscal targets
  • Managed complex international distribution agreements, forged strategic partnerships, and negotiated advantageous terms with leading global brands, enhancing the company’s market positioning
  • Drove a 200% increase in sales over a span of seven years and played a pivotal role in the expansion of the company, facilitating the opening of 15 new retail outlets

Marketing Director

PROSTEP
01.2017 - Current
  • Spearheaded the marketing strategy for the successful launch and growth of four international footwear brands (Skechers, Rockport, HI-TEC, Adrun) in Algeria, significantly expanding brand presence and market share
  • Developed and executed integrated brand content strategies, managing end-to-end production of both digital and traditional marketing assets to ensure brand consistency and engagement
  • Led the creation and implementation of targeted digital marketing campaigns, focusing on customer acquisition, building brand awareness, and driving social media interaction, leading to substantial engagement growth
  • Co-founded and developed Stepmode, a leading national shoe distributor, through strategic vision and planning
  • Launched a successful Co-branding campaign with Stepmode, Techno stationary, and Yassir 'Back to School': Increased sales by 35% (August/September 2022 vs
  • August/September 2021)
  • Gained +20K followers across Instagram and Facebook

Brand Content & Social Media Marketing

PROSTEP
01.2017 - Current
  • Led the creation and execution of brand content strategies, overseeing the end-to-end production of digital and traditional marketing assets, ensuring they reflect brand consistency and resonate with target audiences
  • Managed the production of photo shoots, video content, and graphic design for diverse marketing campaigns, ensuring high-quality, on-brand visuals
  • Developed and executed social media strategies, optimizing engagement and brand awareness across platforms like Instagram, Facebook, and TikTok
  • Led paid social media campaigns, enhancing reach, engagement, and conversions
  • Increased social media followers by 35% year-over-year through innovative content creation, partnerships, and promotions
  • Established and nurtured strategic relationships with key influencers, media outlets, and celebrities to boost brand visibility and secure valuable media coverage
  • Collaborated with cross-functional teams to design and improve e-commerce platforms, increasing online traffic and sales

Public Relations, Event Marketing & Influencer Marketing

PROSTEP
01.2017 - Current
  • Organized and managed large-scale marketing events, including product launches, media briefings, and press conferences, involving influencer partnerships and celebrity endorsements to generate buzz and elevate brand awareness
  • Independently wrote press releases, media pitches, and key messaging, ensuring positive brand positioning and media coverage
  • Led and executed PR campaigns, achieving media placements and ensuring alignment with brand values

E-commerce Strategy

PROSTEP
01.2017 - Current
  • Launched and managed the stepmode.dz website, improving site functionality, design, and user experience to boost online sales and customer satisfaction
  • Optimized e-commerce operations, ensuring a smooth customer journey from product discovery to order completion, resulting in increased conversion rates

Marketing Manager for Skechers, Lotto, and Footlandstore Brands

Sarl Tradifoot
01.2015 - 01.2017
  • Led the development and execution of go-to-market strategies for Skechers, Lotto, and Footlandstore brands, ensuring alignment with broader business goals and adapting to evolving market trends
  • Worked closely with Skechers USA and Lotto teams to manage marketing materials, strategic plans, brand guidelines, and performance reporting
  • Conducted thorough market research to extract actionable consumer insights, track industry trends, and assess competitor strategies to guide marketing initiatives
  • Orchestrated comprehensive marketing campaigns across multiple channels, including events, press relations, street marketing, urban advertising, sponsorships, and trade fairs
  • Worked in tandem with sales and retail teams to ensure the seamless alignment of marketing strategies with overarching business objectives
  • Played a key role in curating product assortments that aligned with both merchandising guidelines and consumer preferences
  • Directed the product selection and curation process for Skechers stores, ensuring offerings reflected market demand and trends
  • Devised and implemented effective pricing strategies, discounting approaches, and promotions to boost sales and increase market penetration
  • Led, mentored, and managed the marketing and sales teams, ensuring high performance and the successful execution of marketing initiatives
  • Compiled and analyzed monthly marketing reports, reviewed KPIs, and implemented ongoing optimization strategies to improve performance
  • Successfully launched Skechers in Algeria, increasing sales from 100K to 250K pairs in just two years
  • Drove brand expansion by overseeing the opening of 20 new stores, significantly boosting market presence and market share

Human Resources & General Administration Manager

Sarl Tradifoot
01.2015 - 01.2017
  • Oversaw HR policies and procedures, ensuring compliance and smooth departmental operations

Consultant

Audit and Consulting Firm BCFA
01.2010 - 12.2010
  • Provided financial consulting and accounting services, helping businesses optimize financial processes and reporting

Quality Manager

ERC EPE (Enterprise for Recovery and Treatment of Ferrous and Non-Ferrous Waste)
01.2006 - 12.2007
  • Implemented ISO 9001/2000 guidelines for the Quality Management System (QMS)

Mission Officer

EPE ECOTEC
01.2003 - 12.2005
  • Managed general administration and payroll, contributing to office operations

Education

MBA - Marketing & Advertising

ESG Paris INISCOM

Filmmaking Certificate - undefined

MIQAT Media School

DESS - Marketing

Algerian Chamber of Commerce and Industry

BTS - Marketing

Algerian Chamber of Commerce and Industry

Skills

Microsoft Office

Certification

Google Analytics

Driver License

Category B

Personal Information

  • Date of Birth: 02/02/72
  • Nationality: Algerian

Timeline

Deputy General Manager & Co-Founder

PROSTEP
01.2017 - Current

Marketing Director

PROSTEP
01.2017 - Current

Brand Content & Social Media Marketing

PROSTEP
01.2017 - Current

Public Relations, Event Marketing & Influencer Marketing

PROSTEP
01.2017 - Current

E-commerce Strategy

PROSTEP
01.2017 - Current

Marketing Manager for Skechers, Lotto, and Footlandstore Brands

Sarl Tradifoot
01.2015 - 01.2017

Human Resources & General Administration Manager

Sarl Tradifoot
01.2015 - 01.2017

Consultant

Audit and Consulting Firm BCFA
01.2010 - 12.2010

Quality Manager

ERC EPE (Enterprise for Recovery and Treatment of Ferrous and Non-Ferrous Waste)
01.2006 - 12.2007

Mission Officer

EPE ECOTEC
01.2003 - 12.2005

Filmmaking Certificate - undefined

MIQAT Media School

DESS - Marketing

Algerian Chamber of Commerce and Industry

BTS - Marketing

Algerian Chamber of Commerce and Industry

MBA - Marketing & Advertising

ESG Paris INISCOM
Mouloud BelgacemDeputy General Manager