Salah Eddine Boudari
Marketing & Brand Manager
Dubai,DUBAI
Summary
Experienced marketing professional with a proven track record of collaborating with over 30 global clothing brands. With a deep understanding of branding, consumer behavior, and market trends, I successfully developed and executed marketing strategies that drive growth and enhance brand visibility Experienced with devising and implementing marketing strategies to boost brand presence. Utilizes combination of analytical skills and creative thinking to drive campaign success. Track record of building strong team dynamics and ensuring alignment with organizational objectives.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Marketing Department Manager
Exagoal
Algiers, Algiers
03.2022 - Current
- Manage the communication of 15 Fashion brands ( Eden park, Birkenstock, Nike, Adidas, Le Coq Sportif Asics, Champions, Ellesse..)
- Ensure consistent representation of the brands/concepts across all marketing materials and channels ( 4 Concepts Profoot, Freestyle & Eden Park & Birkentock )
- Creat and Support VM processes for 30 Stores
- Analyze consumer behavior and ceate advertising campaigns on multiple Channels to optimize sales (Digital, TV/Radio, WEB/SMS, Influencers ..)
- Prepare and monitor the marketing budget on a quarterly and annual basis
- Create & Manage loyalty programme with Over 5K Costummer in less than a year
Content Creator
Tiktok
01.2022 - Current
- With over 39K subscribers and 10 million views I create videos to talk about the latest fashion trends as well as educate the consumer on good habits
Marketing Department Manager
PlayMode Groupe
Algiers, Algiers
12.2019 - 03.2022
- Manage the communication of 24 Fashion brands ( Lacoste, Timberland, Levis, Dim, Pepe Jeans, Nike, New Balance, Tommy Hilfiger, Defacto, Quiksilver, DC Shoes, Umbro, Adidas, Reebok..)
- Watch over the needs of the 35 fashion retail stores
- Create advertising campaigns on multiple Channels to optimize sales (Digital, TV/Radio, WEB/SMS, Influencers ..)
- Watch over the company's E-reputation
- Event organization and animation
- Develop & Manage the E-commerce service
- Www.pmg.dz
- Established clear KPIs for all marketing activities to track progress towards goals consistently.
- Managed a team of marketing professionals to execute successful product launches and promotions.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Digital Project Manager
Agence84 ( PlayMode Groupe)
Algiers
03.2017 - 11.2019
- Supervise the Digital team and the technical team (developer / designer)
- Customer digital communication management
- Creation of digital marketing plan
- Creation and management of Google / Facebook advertising campaigns
Community Manager
Agence84 ( PlayMode Groupe)
12.2015 - 03.2017
- Content creation for international personalities and brands pages
- Production of radio spots and Web videos
- Photo shoot organization: brand and event
E-Commerce Account Manager
PlayMode Groupe
07.2014 - 11.2015
Education
Master's degree - Management, Markenting Budgetary management
Algiers 3 University
Algiers 09.2015 - 07.2017
Bachelor's degree - Commercial science, Finance and accounting
Algiers 3 University
Algiers 09.2012 - 07.2015
Skills
Marketing analytics
CRM management
Campaign management
Mobile marketing
Influencer marketing
Web analytics
Media buying
E-commerce strategy
Direct mail marketing
Microsoft office
Content creation
Social media strategy
Personal Information
- Date of Birth: 04/24/94
- Driving License: True
Phone - Whatsapp
+213 782 240 853
Timeline
Marketing Department Manager
Exagoal
03.2022 - Current
Content Creator
Tiktok
01.2022 - Current
Marketing Department Manager
PlayMode Groupe
12.2019 - 03.2022
Digital Project Manager
Agence84 ( PlayMode Groupe)
03.2017 - 11.2019
Community Manager
Agence84 ( PlayMode Groupe)
12.2015 - 03.2017
Master's degree - Management, Markenting Budgetary management
Algiers 3 University
09.2015 - 07.2017
E-Commerce Account Manager
PlayMode Groupe
07.2014 - 11.2015
Bachelor's degree - Commercial science, Finance and accounting
Algiers 3 University
09.2012 - 07.2015
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