Wael Abdelkariem Abdelhady Mabrouk
Cairo,Madinaty
Summary
Strategic and performance-driven executive with 25+ years of experience in engineering, organizational transformation, business development, and leadership across multinational corporations, public sector entities, and military institutions. Known for establishing new markets, launching high-impact service lines, managing multimillion-euro accounts, and leading crossfunctional teams under pressure. Adept at designing and executing turnaround strategies, building organizations from the ground up, and driving results through vision, discipline, and integrity.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Managing Director
Motabaqah
12.2024 - 03.2025
- Recovered over EGP 750,000 in overdue receivables; resolved compliance and legal issues including finalizing insurance and regulatory standing.
- Led preparation for EGAC accreditation and initiated accreditation for environmental services, opening new market channels.
- Developed an expansion plan to launch ISO certification and NDT services; designed a digital transformation strategy (website, SEO, outreach) for implementation in the next phase.
- Navigated a sensitive transition phase while maintaining operational stability.
- Voluntarily left after completing strategic groundwork due to leadership philosophy misalignment.
Business Development & Marketing Director
Tankoil Group
10.2022 - 12.2024
- Appointed to establish and lead the Cairo office, with full responsibility for operational setup, team structuring, and financial planning.
- Built and led high-performing teams for: Business Assurance Services (ISO 17021 certified), Accredited Training Division (NQI certified), Hospitality & Food Inspection (expanded ISO 17020 scope).
- Designed and implemented the 2024 strategic business plan, aligning growth objectives with market demands.
- Oversaw development of a professional corporate website and initiated ERP implementation.
- Executed a financial recovery plan that resolved legacy credit issues.
- Launched regional expansion in Dubai, Algeria, Sri Lanka, and Libya, and forged partnerships in North and South America.
- Acquired and deployed ICP apparatus based on technical feasibility studies.
- Achieved 25% growth by restructuring pricing strategies in key sectors.
Chief Executive Officer & Co-Founder
PCW Digital Marketing
08.2022 - 08.2023
- Co-founded and led a digital marketing firm focused on data-driven strategies and ROI-based service models.
- Built the operating structure, designed service workflows, and developed strategic positioning.
- Handled full commercial responsibility including client acquisition, resource management, and risk governance.
- Oversaw branding, market penetration, and performance management systems.
Organizational Excellence & Entrepreneurship Leadership
Ministry of Planning
07.2019 - 08.2022
- Led national assessment teams for the Egypt Government Excellence Award (EGEA) and Sheikh Khalifa Excellence Award (SKEA), managing performance reviews, validation protocols, and jury coordination across public entities.
- Aligned public sector KPIs with EFQM excellence models and national strategic plans, acting as a key liaison between assessment teams and government leadership.
- Drove a culture of operational excellence across ministries through targeted training, coaching, and continuous performance feedback.
- Appointed as Executive Lead for Entrepreneurship Initiatives, with full responsibility for planning, implementation, and evaluation of Rowad 2030 national programs.
- Supervised and managed the performance of multiple national business incubators, ensuring alignment with strategy indicators and measurable impact.
- Directed execution of entrepreneurship development projects, including budget planning, monitoring systems, and reporting, in coordination with governmental stakeholders.
- Built and led entrepreneurial support teams in partnership with universities and innovation hubs across the country.
- Provided executive-level mentorship to startup teams and early-stage founders, guiding them from concept development to funding acquisition and successful pilot implementation.
- Developed Egypt's official national incubator operations manual and co-designed the MeterLED platform for digital monitoring and strategic benchmarking of incubator performance nationwide.
Technical Quality & Risk Manager
Bureau Veritas
11.2016 - 08.2020
- Led the Technical Quality & Risk (TQR) function across multiple business lines, ensuring technical integrity, operational compliance, and performance excellence across the organization.
- Maintained full accreditation compliance with ISO 17020, ISO 17021, EGAC, and UKAS standards for over 4 years with zero suspensions or audit failures.
- Managed the qualification and supervision of 60+ technical experts, implementing a competency framework, peer reviews, and performance monitoring systems.
- Rolled out and operationalized digital quality management tools (MAIA, ART, PCM), improving traceability, response time, and data reliability.
- Conducted in-depth risk analysis for each business line, identifying critical failure points and proposing risk mitigation plans linked directly to operational KPIs.
- Took full responsibility for the pre-sales risk assessment process: Reviewed all technical and commercial proposals, assessed financial, operational, and reputational risks, designed customized risk mitigation plans for every major tender.
- Achieved 0% disqualification in tenders and 0% legal claims throughout tenure.
- Functioned as a strategic advisor to executive leadership, supporting high-stakes decision-making on market entry, client contracting, and pricing strategies.
- Developed and maintained the company's Business Risk Register, covering over 30 critical service areas and regularly updated in coordination with regional HQ.
- Integrated business continuity planning (BCP) and resilience strategies into daily operations, enhancing organizational preparedness and agility.
- Key achievements: 10% reduction in average reporting cycle time, 5% reduction in operating costs, 13% improvement in client satisfaction metrics.
- Oversaw and resolved all customer complaints and non-conformities within set timelines, embedding lessons learned into continuous improvement programs.
Energy & Growth Initiatives Market Leader
Bureau Veritas
08.2015 - 12.2019
- Generated €600K from Siemens Megaprojects; managed operations from feasibility to execution.
- Ran a global inspection team with €1.25M revenue and 22% margin.
- Managed strategic accounts: BP, Petrojet, Siemens, Orascom, delivering 70-100% growth and 100% contract renewal.
- Managed global shop inspection portfolio worth €1.25M annually at a 22% profit margin.
Operations Manager - International Projects
Bureau Veritas
08.2014 - 08.2015
- Delivered large-scale international inspection projects in USA, Iraq, and Egypt (e.g., BP West Nile Delta, Orascom Methanol, SIBA Iraq).
- Coordinated with 1,400 offices for synchronized international project delivery.
Senior Communication Engineer & Technical Project Manager
Egyptian Air Defense Forces
07.1994 - 07.2014
- Served 20 years in the Egyptian Air Defense Forces, progressing through key technical and operational leadership roles in radar and communication systems.
- Led 120+ specialized personnel across multi-tiered command structures, including platoons, battalions, and command-and-control centers.
- Directed the execution of over 30 large-scale, mission-critical defense technology projects, ensuring full operational readiness and compliance with strict international military standards.
- Assumed responsibility for real-time threat assessment and risk evaluation, supporting national defense strategies under volatile and high-pressure conditions.
- Played a critical role in command decision-making frameworks, with the authority to assess dynamic threats and implement tactical responses in seconds.
- Participated in international joint military exercises with NATO-aligned and Eastern bloc armies, enhancing interoperability and situational awareness across diverse environments.
- Managed over 30 technical contracts involving radar, missile systems, and secure communications infrastructure, all successfully closed with zero failure in mission objectives.
- Contributed to strategic planning and evaluation reports submitted to senior military leadership for force development and systems modernization.
- Recognized for ability to lead technical teams in high-stakes environments, adapt rapidly to evolving scenarios, and implement structured crisis protocols.
Education
Doctor of Business Administration (DBA) -
Ain Shams University
01.2025
MBA - Entrepreneurship
Arab Academy for Science & Technology
01.2019
MSc - Telecommunication Engineering
Arab Academy
01.2012
Air Defense Engineering & Radar Systems Diploma -
PLA Air Defense Academy
China01.2007
Satellite & Mobile Communications Diploma -
National Telecommunications Institute
Egypt01.2006
Patriot Missile Operation & Maintenance Diploma -
U.S. Air Defense Artillery School
USA01.2002
BEng - Electronics & Telecommunications
Alexandria University
01.1995
BSc - Air Defense Science & Technology
Egypt Air Defense Academy
01.1994
Skills
- Strategic Leadership & Execution
- Market Expansion & Business Development
- Operational Excellence & Risk Management
- Quality Systems & Compliance
- Digital Transformation & ERP Integration
- Crisis Response & Resilience Planning
- Cross-Cultural Leadership & Mentorship
Websites
Certification
- ISO 17021 Awareness, EOS, 2023
- EFQM Foundation Course, 2020
- NEBOSH RCA & Incident Investigation, 2020
- Train the Trainer, Bureau Veritas, 2020
- IRCA Lead Auditor - ISO 9001:2015 & 45001:2015, 2018
Languages
- Arabic, Native
- English, Fluent (C2)
- German, Intermediate (B2)
- Chinese (Mandarin), Basic
Personal Information
- Date of Birth: 06/17/73
- Nationality: Egyptian
- Marital Status: Married
Military Services
Completed
Timeline
Managing Director
Motabaqah
12.2024 - 03.2025
Business Development & Marketing Director
Tankoil Group
10.2022 - 12.2024
Chief Executive Officer & Co-Founder
PCW Digital Marketing
08.2022 - 08.2023
Organizational Excellence & Entrepreneurship Leadership
Ministry of Planning
07.2019 - 08.2022
Technical Quality & Risk Manager
Bureau Veritas
11.2016 - 08.2020
Energy & Growth Initiatives Market Leader
Bureau Veritas
08.2015 - 12.2019
Operations Manager - International Projects
Bureau Veritas
08.2014 - 08.2015
Senior Communication Engineer & Technical Project Manager
Egyptian Air Defense Forces
07.1994 - 07.2014
Doctor of Business Administration (DBA) -
Ain Shams University
MBA - Entrepreneurship
Arab Academy for Science & Technology
MSc - Telecommunication Engineering
Arab Academy
Air Defense Engineering & Radar Systems Diploma -
PLA Air Defense Academy
Satellite & Mobile Communications Diploma -
National Telecommunications Institute
Patriot Missile Operation & Maintenance Diploma -
U.S. Air Defense Artillery School
BEng - Electronics & Telecommunications
Alexandria University
BSc - Air Defense Science & Technology
Egypt Air Defense Academy
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